Recognizing Opportunities
Business Ethics
Preparing Income Statements
Return on Investment
Banking and Capital
Satisfying Customer Needs
Keeping Great Records
Marketing
Marketing Research
Legal Structure
Technology Works
Supply and Demand
Forecasting Supply and Demand
Breaking Even
The Stock Market
Selling is Teaching
Sales Call
Advertising and Promotion
Registering and Sole Proprietorship
Raising Capital
Handling Taxes
Financial Ratios

Each CEO class develops students’ entrepreneurial skills and attitudes through an exciting, interactive presentation of course material based on the National Foundation for Teaching Entrepreneurship’s award winning program.

Classes begin with an assessment of each student’s special interests and skills. The syllabus is then tailored to meet the class’s needs. Active involvement of the student is a top priority. Topics are thus taught in a manner and time that is most relevant to student’s lives. For example, if students one day start talking about a great advertisement on TV, the instructor may teach marketing that day, rather than at the end of the course period per the developed syllabus.

Each class is taught with enthusiasm for real world experience. Discussion of business practices involves topics like music, fashion and cars that mirror teen culture. Coursework builds on students’ lives and personal experiences. Fieldtrips transport students to exciting 21st century workplaces such as MP3 and Sketchers.

Business Creation & Community Service
At the end of the course students create a business plan. Students are encouraged to follow-through and start their own businesses. They are given assistance in registering their business developing the budget, and obtaining capital. Other students are encouraged to volunteer their new skills to assist organizations like town councils, computer technology centers, and mentoring programs.

The CEO philosophy is that financial success to people is worth more when they use their success to help others and give back to their communities.

As required by funders, each student is assessed for basic entrepreneurship skill level and “at risk” behaviors. Quizzes may be given throughout the course period. At the end of the course period, students skill progress is assessed through a post-test. Students are also surveyed to determine if their previous “at-risk” behaviors have decreased, and if their self-esteem has increased. A general survey assessing the quality of the course and instructor is completed. Students are also asked to write essays describing their experience. A report summarizing the results is presented to the students and organization. Statistics are complied into a yearly report for customers and funders.